嗷呜舱 —— 整体品牌形象设计

「嗷呜舱」是一个集合洗护、美容、美食且方便快捷的宠物护理品牌。随着国民生活质量的提高，宠物主的数量也在爬升，对宠物的消费意愿也在上升，不仅要求优质还要求方便。

「嗷呜」是宠物对喜悦的最返璞归真的口头表达，而「嗷呜舱」则是为宠物主人提供最方便、快捷且有保障的宠物舱。标识是由汪汪和喵喵的共同构筑完整的「嗷呜舱」门，打开舱门进入的一家全新概念的宠物品牌空间，用线条对宠物主、宠物以及服务项目的图形串联，连接舱外的宠物主和舱内的服务，形成一条完整的宠物服务流程，只为给宠物最好的呵护给宠物～

将服务流程做成图形印制在海报、包装上是为形成具有传递性“图形式的信息”，让看到的人更加了解我们的经营模式，通过各种有趣的延展，也可以传递「嗷呜舱」为宠物和宠物主人打造的全新养宠概念。


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OWUBARN is an all-in-one pet shop that provides reliable pet grooming and quality pet supplies.With the increasing of pet ownership, human being's willingness to pay for convinenet and quality pet services is rising as well.


"嗷呜" is the sound our pets made when they want to express hapiness and joy, "舱" is, on the other hand, a safe and dependable place for pet owners to send their pets to. Having OWUBARN's innovative business model in mind, we created sets of unique line based pattern to show our customers what OWUBARN can offer.