之恩乂 高级日料店 — 品牌全案设计

之恩乂，是一家位于湖南长沙的高级日料店。店主亲赴日本，精心挑选店内的食材、餐具、用品等，细节之处尽显对食材，对食客的用心与爱。选取最新鲜、最优质的美味提供给赏味者。

之恩乂注重食材的新鲜度以及当季性。品牌的字体标志灵感来自日料中独具一格的刀工，一撇一捺，线条锐利而流畅。图形上我们采用四季时令美食元素，来突出食材日本空运“新鲜”的特点。让赏味者感受四季的更迭。


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Momo’s Japanese Cuisine is a high-end Japanese restaurant located in Changsha, Hunan. The owner would go to Japan himself to carefully pick the ingredients and even the tableware just so the customer could enjoy the food at its freshest and tastiest.


Our inspiration for the logotype comes from Japanese chef’s unique knife skills. Having their masterful techniques in mind, we’ve crafted every stroke of the character meticulously. Graphically, we depict seasonal ingredients in food to emphasize that sense of “freshness”, hoping to convey the passing of the seasons through our design.